Gunk just gathers dust
Site designers are in the business of selling web designs. That is the first basic principle of business for a web design firm, since it is for many other types of businesses. There may be nothing new here only that the entire purpose of a website is to produce business for the owner, and a site just gathering dust does not do that. تصميم مواقع القاهرة
No one says that a web design needs to create direct sales for any business but it must hook up with the business enterprise user’s market and engage that market. If the site doesn’t hook up with the market it is merely trash collecting dust. It may be a beautiful part of work but is actually still collecting dust.
Portion of this problem is our responsibility as small business owners. We failed to go to a web designer and say, “I desire a website made for my web market. inch
Instead, most small business owners say, “I desire a site suitable for my business. ”
Our market doesn’t care about all of us
The is about the focus our words create and the intent that gives to a task. Then when the focus is on our business it is not on our market. Thus, we conclude with something we are thrilled with even though our market is not impressed and doesn’t proper care.
What our market cares for you about is their problem, not the looks of our web site. They will are never going to share our site with others because it appears cool, however they will talk about when our business website helps them and trains them about our industry and the way to make the best choice for their needs.
Are we being well-informed on our marketing options?
The probabilities are that our web designer doesn’t really want to go there. Rather they jump right in to giving us a good look at their portfolio and suggesting that they could customize and produce something totally original for all of us.
And our fault is the fact we go for this – not knowing any better.
Yet it’s not really our fault. We go to experts for the most powerful information and all too often were discussing to a professional that has a conflict with client positions. This is where the web custom made is advising us about the particular product they sell. We may never get clear information as to what all our choices are.
If the conversations never touches on the low cost, or any cost, of “Pull Marketing” then we are not getting all the available choices.
If perhaps the conversations never come around to discussing the distinctions between a group market and a digital market then we are not seeing our real needs.
If the chats never get around to discussing how to specify an advertising profile for our web market (ofcourse not just guessing about our virtual market) then we are not getting to work with the best of what an internet site can provide our business.
And more if’s that the net design industry does not discuss. Web designers don’t discuss our market other than to ask us to describe them. It is so much simpler for them to design something for all of us. So most small business owners conclude with a beautiful site that is headed for the recycle pile from 1.
To design for our web market a design company would need to know how to discover reasons for our virtual market that even we don’t know. They will need to know about virtual markets and why they are different. Web designers need to know our market’s shopping habits, what our market values the most and which values we now have in common with our market. But web designers, trendy or not, don’t give us any of this.
The solution is in market segmentation
This is merely another term for psycho-graphics. Segmentation divides a complete geographical or national market into 7 segments where each has an internal profile that describes the segments shopping habits, prices, likes & dislikes as well as general morals. These are better tools to work with on the web.