The Analytics tools for Google+ have many excited about the new Google+ Organization Pages.
Businesses know that when it comes to BI and decision making, data is absolutely necessary. Google has had years of experience building and honing their data gathering, analysis and reporting tools within the business enterprise framework, and it utilizes this competitive advantage by integrating its leadership looking and API development to supply a fairly easy and reliable method for businesses to measure the success of their online initiatives. This really is a significant strength of the new social network’s business webpage features, because the Stats component has been thought of and made from the very beginning. In plain contrast, Analytics and business intelligence (bi) seem to be to have been an halt for competing networks. google keyword planner api
It always makes sense for businesses to build on and extend their core competencies. Google is the dominant search results in the online world so it’s hardly surprising that it brings its search knowledge to the social network table. Google+ Search centers on allowing users to locate through Google+ content, coming back again information from profiles, call posts and shared content from the Sparks engine.
You can narrow your search to a specific area and -yes- is actually a great feature, but I’d be willing to gamble that Google is tracking your search activities to subsequently provide data and insights that can help you (and others) analyze social business tendencies.
The new feature launched by Google+ was hardly noticed at first, but all who have used Waves are stunned at the amount of data the feature provides to users. The primary interface is an interactive info-graphic that summarizes the ripple effect induced by content you produce, visually presenting who among your contacts has recently been sharing your content with their own circles.
This kind of is a fairly easy way so that you can find out and observe the “influencers” within your Circles, allowing you to give attention to these people for future marketing campaigns and activities.
Just how serious is Google about its social analytics? Their recent addition of real time data to Google and yahoo Analytics and its particular acquisition previous month of social stats startup SocialGrapple seem to be to indicate that they are incredibly serious indeed. Users can check out the new social engagement report on Google Analytics and keep an eye on the behavior of users on their Google+ business pages.
Google’s strategy for social analytics also seems to indicate that the company is trying to eliminate the distinctions that currently set “search” users, traditionally discovered as Google’s user base, in addition to “social” users that are said by social networks such as Facebook. Google is instead aiming for a single massive-user population that reaches sites from a variety of sources by using a variety of discovery tools.
Google appears to be making a powerful push to attract business owners of course, if they continue to offer tools like these, you might see a move in population among the top networking communities one day. This is a prize audience that Facebook or myspace, LinkedIn and Twitter are all vying for, and I’m confident those men are watching very, very closely. I can see them responding to many of the tools that Google creates soon.
Perhaps the most powerful feature within the Google+ Analytics framework is the newly available API, which currently allows users to readily access public and Hangouts data. Developers can create tools and items basically with these data sources to provide energetic interaction opportunities with clients. It’s exciting to think about and anticipate what these new data-driven software and tools may be like, but these will certainly be game changers for online businesses and cultural networking.